Parks Associates

Video Services, Pay TV, and OTT Consumer viewership of online video dramatically increased in the past few years, and this trend will continue in 2012. Nearly 70% of U.S. broadband households viewed online video on their PCs at least monthly in 2011, compared to 38% in 2006. Netflix recently announced that its members around the …

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1.0 Tuning in but Turning off In the digital age, consumers are inundated with different types of advertising. A recent Economist article claims that a consumer is exposed to more than 3,000 advertising messages everyday, explicitly and subtly.[1] Are they all relevant and meaningful to consumers? Probably not, because consumers are running as far away …

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