Trends of 2011 and the Storylines for 2012

Video Services, Pay TV, and OTT Consumer viewership of online video dramatically increased in the past few years, and this trend will continue in 2012. Nearly 70% of U.S. broadband households viewed online video on their PCs at least monthly in 2011, compared to 38% in 2006. Netflix recently announced that its members around the …

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Reaching the Unreachable Consumer

1.0 Tuning in but Turning off In the digital age, consumers are inundated with different types of advertising. A recent Economist article claims that a consumer is exposed to more than 3,000 advertising messages everyday, explicitly and subtly.[1] Are they all relevant and meaningful to consumers? Probably not, because consumers are running as far away …

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