Digital Signage Dayparting Takes Content Relevance to a New Level

Digital signage is one of the most powerful, cost-effective communications tools available; but because today’s consumers are constantly bombarded with messages, they’ve become more discriminating about their exposure to commercial messages. They’re focused on what’s relevant to them at that particular point in time and will ignore displays that they perceive do not offer something …

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Digital Signs Don’t Sell, Don’t Inform When They Display the Blues

Disasters like these can be avoided by using solid-state digital signage controllers instead of PC-based players. Designed to drive stand-alone or networked displays, these media players completely eliminate PC issues such as system crashes, the need to reboot and exposure to crippling viruses because they don’t run on Windows operating systems and instead run on …

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Digital Signs Don’t Sell, Don’t Inform When They Display the Blues

Disasters like these can be avoided by using solid-state digital signage controllers instead of PC-based players. Designed to drive stand-alone or networked displays, these media players completely eliminate PC issues such as system crashes, the need to reboot and exposure to crippling viruses because they don’t run on Windows operating systems and instead run on …

Read more