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Digital Signage Installed at Diesel Flagship Store is Recognized by International Digital Signage Awards

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Innovative project completed by Premier Mounts and YCD Multimedia receives a second award from DOOHDAS

Submitted on 04/25/13, 06:13 AM

FULLERTON, CALIF. (April 24, 2013) - Premier Mounts (www.mounts.com), an internationally leading manufacturer of mounts, carts & stands, and accessories, is pleased to announce they are a recipient of an International Digital Signage Award (DOOHDAS) in the Manufacturer category for the Diesel retail digital signage installation completed with YCD Multimedia.


Creating an interactive shopping experience to engage customers and promote the brand's message, Diesel had a large 2x3 video wall with 46 in. high definition NEC displays installed at their flagship store in NYC with a unique, uncommon combination of Premier Mounts' products for digital signage, including the PSD-TL84B lightweight dual pole floor stand and UFA flat mount for displays up to 160 lb.

The main challenge of the installation included adhering to the guidelines set by Diesel for construction, including developing the system within the existing infrastructure.

Sam Malik, EVP Worldwide of Sales and Marketing commented on the award recognition, stating "We provide features in our mounts that minimize time and maximize success of the installation. Maintenance, cable management, and performance are the backbone of any project." He continued, "For the Diesel project specifically, we were able to provide the most effective mounting solution that fully supported the weight of the system, did not compromise visual quality, and fit the criteria set by the customer."

With YCD's high impact YCD|Wall solution, the digital marketing elements are managed and controlled using digital messaging to create that "WOW" effect while also building brand-customer relationships and showcasing promotions. Due to the success of the installation at the New York City flagship store, the same configuration was installed in the Diesel flagship store in San Francisco.

"The video wall is a main attraction in the store, creating an ambient shopping experience that influences flow of customers, reinforcing and strengthening the brand message, and creating an overall interactive and engaging experience," stated Noam Levavi, CEO of YCD Multimedia.

For more information regarding the Diesel installation, visit the case study on the Premier Mounts' website by clicking here or read the YCD Multimedia blog post here.

For more information, contact Premier Mounts at (800) 368-9700 or visit www.mounts.com, or YCD Multimedia at (646) 237-8100 or visit www.ycdmultimedia.com.

About Premier Mounts
An internationally recognized leader in the development and delivery of innovative mounting hardware for more than 35 years, Premier Mounts provides state-of-the-art, top-quality products for A/V product installation in any setting, no matter the challenge. Premier Mounts and its employees are dedicated to achieving the company's core value of "creating positive customer experiences." From business to residential settings, or universal to custom-made products, Premier Mounts is committed to delivering the utmost in product quality and customer service by continually meeting the needs of our consumers. For more information on Premier Mounts, please visit www.mounts.com.

About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD's flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD's end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world's most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com.

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