Article Library
This archive is a compilation of articles published in our eMagazine since inception. The articles are organized by "Subject". Many thanks to those who have contributed to this archive and continue to help it grow by submitting their thoughts and expertise to the magazine.
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| Article Title | Author | Company | eMag Issue | Article Synopsis |
|---|---|---|---|---|
| Impact of Smart Grid on Connected Homes | Ron Zimmer | CABA | Feb 2013 |
The study investigated the current and future direction of the market and the opportunities smart grid represents for participants in the value chain. |
| Capitalizing on Mobile Device Support | Jordan Socran | Radialpoint | Oct 2012 |
In the connected home the lines have blurred between services, devices, and experiences, resulting in high-operational costs for technical support helpdesks. Telling a customer “we can’t help you” will ultimately hurt the customer relationship. Maintaining a high-level of customer satisfaction and fostering greater business loyalty among users means that changes must be made to the way telecom service providers, retailers and manufacturers approach the technical support role. |
| Web Sites Are Built for Visitors…Not Designers | Andy Marken | Marken Communications | Aug 2012 |
Web designers love to show you their elegant sites and how beautiful the Flash/HTML 5 stuff looks, what artistic videos they have, how gorgeously everything is laid out. Sorry, but folks aren’t there for the show; they come to a website to get product/service information, to buy and get on with their lives. |
| Using Wi-Fi Signal Mapping Technology as a Sales Tool | Clark Roundy and Martin Boulter | Luxul | Aug 2012 |
As any network installer knows, Wi-Fi is not an exact science and requires a certain amount of know-how to deliver reliable and seamless coverage. Wi-Fi users can be demanding, and oftentimes skeptical about the value being delivered. This being the case, what if you could show a customer a map of their entire building, complete with a graphical representation of actual wireless coverage? |
| Visual Presentations for the Modern Sports Bar | Len Calderone | Dec 2011 |
The ideal sports fan experience includes views available from any seat in the bar with multiple, large high-definition TVs positioned for ease of view. The size of the bar will determine how many TVs can be utilized and whether a large projection-screen would work. Customers are drawn to the mega screen for sports action, such as NASCAR.
The layout of the bar will determine the placement of the TVs. Place as many TVs behind the bar as the space will allow. There was a time when mirrors or paintings were mounted behind the bar because tube type televisions would not fit, but today these decorations are replaced by flat panel televisions, which need only inches from the wall for mounting. |
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| Unlock the Secret to Selling to the Military | Len Calderone | Oct 2011 |
Selling to the military is not easy, but if you are persistent and take one step at a time, asking questions along the way, military sales can add substantially to your bottom line. | |
| Social Divide…When a Tree Falls in the Forest | THE Insider | Oct 2011 |
Businesses are investing heavily in social media. It's where all of the action is. But is it where all the money is at? Research continually shows that boomers are "not quite" as social media active as millenials. The solution is that we'll just ignore them. Who cares if there are over 1.5 billion of them around the globe? Who cares if they have a greater proportion of the population's disposable income? After all social media isn't about producing sales, profits. It's about being social. Right? If their numbers are growing we may need to determine how we're going to reach, inform, educate, influence them or not. But if they have the money.... |
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| Keeping Afloat in Down Times | Len Calderone | Oct 2011 |
Infocomm reported a 30% decrease in attendance for the training sessions, which is a big indicator that business is weak, because companies tend to cut their training allowance, all though training is critical to an integrator. Fall behind in training, and an integrator will see problems crop up when business picks back up. When business is slow, this time should be used to get as much training as possible, learn about new technologies and plan for the future. Even in a down economy, people and companies still buy. They just make more conscientious decisions, and do more comparison shopping. If they believe that they need a product or service, they will buy. It is up to you to take advantage of these opportunities. |
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| How a Data Driven Process Can Help Streamline a System Integration Company | Jill Reddy | D-Tools | Apr 2011 |
In today’s challenging market, System Integrators have to wear multiple hats more than ever in order to complete projects that meet and exceed their client’s expectations. Many of the phases of a System Integration project tend to overlap and as the lines blur, productivity and profitability can depreciate. |
| Redefining the Residential and Commercial Integrator | Jeff Singer | Crestron | Feb 2011 |
If you’re used to working with homeowners in the residential market, you will find that the expectations of commercial clients are very different and require you to learn new skill sets. Some dealers think a commercial project consists of a single classroom or conference room, but more often clients are expecting to integrate entire commercial buildings, state-wide campuses and global enterprises. These dealers need to combine commercial lighting, building management systems, HVAC, security and much more on a single platform |
| Surviving Your First, Your Worst Media Interview | Andy Marken | Marken Communications Inc. | Dec 2010 |
Most journalists – online, on air, print -- don’t ask tricky, tough questions. They simply ask a question and let the interviewee fill in the awkward silence. Or as Bob Woodward (Robert Redford) said in All the President’s Men, “I never asked about Watergate. I simply asked what were Hunt's duties at the White House. |
| Publicity…Everything Changes But the Tool | Andy Marken | Marken Communications Inc. | Aug 2010 |
There are people out there – lots of people – who want to do the lowly news release in once and for all. |
| Partnerships Provide Power! | Leslie Stevens | Eclipse Marketing | Aug 2010 |
Most audio/video integrators run very lean and have limited bandwidth in which to effectively manage their business… or in the very least, run their business as effectively as they’d like. Partnerships offer many ways to enhance your limited capabilities. This does not mean you have to share ownership and split equity. You can easily benefit from a partnership by simply tag teaming with another business. Learn 10 unique types of partnerships and how each one will help your business grow. |
| Why Doesn’t the Press Call, email, Text, Tweet? | Andy Marken | Marken Communications Inc | Jun 2010 |
PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing. In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah! |
| Startups…Being There at the Beginning | Andy Marken | Marken Communications Inc. | Jun 2010 |
“Get in on the ground floor, put in a rough year or two and retire a millionaire.” “We’re open to new and innovative compensation options.” “Play a key role in tomorrow’s Amazon…FaceBook…oh heck, Apple!!” |
| ENGINEER TO CEO ... THE DEVELOPMENT OF BALANCE | Andy Marken | Marken Communications, Inc. | Jun 2010 |
Over the past 10 years we’ve studied the formation of more than 50 companies in the PC/CE/communications content arena. We’ve also talked with the heads of several venture capital organizations about the subject. We realize this isn't startling that 90 percent of them were started by engineers, beyond that, we focused on the disciplines that are generally found in engineers and entrepreneurs, The goal? See why so many individuals--and organizations--fail. |
| Why Doesn’t the Press Call, email, Text, Tweet? | Andy Marken | Marken Communications Inc | Apr 2010 |
Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into the attached article. |
| Trade Show PR Mining…It’s Time for Someone Else to Do the Labor | Andy Marken | Marken Communications Inc | Apr 2010 |
Conventions/conferences are events that challenge a man’s (and woman’s) stamina. They push you to the limits of creativity and performance. Companies spend hundreds of thousands, no millions to attend them annually just to reach, educate, inform, persuade other companies and the media. |
| The Sales Presentation ... The Bottom Line Is Selling | Andy Marken | Marken Communications Inc | Apr 2010 |
Selling is hard work, even in the virtual world of the Internet. It requires strong motivation, personal pride, perseverance, flexibility, energy, discipline, and focus. Above all, it requires communicating and being able to read/understand the prospects' attitudes and needs…real or perceived. |
| Digital Signs Don’t Sell, Don’t Inform When They Display the Blues | Jeff Hastings | BrightSign | Apr 2010 |
By the time PC-based digital signage users realized that the February 2010 Microsoft security updates were causing their PCs to crash, it was already too late. Their PCs were plagued with the dreaded "blue screen of death" and rolling reboots, causing the digital signs they were using to deliver targeted messages to completely shut down |
| Content Insider #143 – Business, Skills Training Is a Never Ending Process | THE Insider | Apr 2010 |
As we move forward in the 21st century, traditional technical workers will have to expand their business skills while general business employees have to become more proficient in their understanding and use of technology. People across the board will need to not only know how the devices and applications work, where the information is located and what the data means. | |
| Free Agency… Changing the Employer/Employee Relationship | Andy Marken | Feb 2010 |
The factory dominated the 19th Century. Everything evolved around it. People spent their lives working for the man. Today less than 15% of the U.S. employees work in production or manufacturing. The 20th Century was dominated by the office. According to the department of labor by the end of last year at least 44% of the employees were gathering, processing, retrieving and analyzing information...in the office. | |
| Direct Marketing Gets You Noticed | Leslie Stevens | Feb 2010 |
In today’s cluttered marketing environment, it can be difficult to effectively deliver your message. By using door hangers as a direct marketing tool, you can differentiate your brand and reach your customer successfully. | |
| Referrals Tips That Generate Business | Leslie Stevens | Eclipse Marketing | Aug 2009 |
Most technology companies rely on “Word of Mouth” to generate referrals. The ironic part is that most businesses do not have a referral strategy in place. |
| Managers Who Share Power, Have More Power | Andy Marken | Marken Communications Inc | Aug 2009 |
There is a paradigm shift taking place that says the provincial bureaucratic corporate pyramid has outlived its usefulness. Micro-management is no longer feasible or desirable. |
| In Down Times Promote Strategically | Andy Marken | Marken Communications Inc | Aug 2009 |
There is a paradigm shift taking place that says the provincial bureaucratic corporate pyramid has outlived its usefulness. Micro-management is no longer feasible or desirable. |
| Can Dealers, Vars And Vendors Ever Really Get Along? | Andy Marken | Marken Communications Inc | Aug 2009 |
Channel conflict has existed since the beginning of time. Dealers, Integrators, VARS just know they aren't getting a fair shake from suppliers. |
| Online Marketing Generates Sales | Leslie Stevens | May 2009 |
In today’s budget stricken climate, it’s important to recognize the prominent role that the Internet can play in a cost-effective marketing strategy. Not only is Web marketing very affordable, but it also offers you an effective vehicle for public exposure. Web marketing is a cost-effective medium, however, as with any marketing campaign, you’ll have to invest time and money. And although Internet marketing is less expensive compared to alternative marketing campaigns, web marketing is dynamic, so you’ll need to re-invest on a regular basis. In summary, you’ll need to plan your strategy in advance so that you’ll know how to budget resources. | |
| Forget Your Title. Focus on the Job | G.A. "Andy" Marken | May 2009 |
Some people tend to get all wrapped up in titles don't they? You know VP of HR, CFO, CIO, CMO, IT director, VP of communications, PR whatever...yes even EiC, webmaster and chief blogger. But even when you focus on journalistic integrity at the end of the day you're selling...an idea, a concept, a service, a product. Don't get us wrong we don't want you to change....we like you just the way you are! But at the end of the day we all have to put money in the cash register so we can come back and have fun all over again! Want to use the piece? Have at it, no byline, no added approvals necessary. Don't like it? Aim your cursor for the trashbucket and...BAM!!! | |
| Interactive Television: Will advertising be the next wave of success for this much maligned industry | David Barron | Brisbane Digital Consulting Group | Nov 2008 |
Interest in interactive TV services is growing due to improved infrastructure, real-time two-way communications and feature-rich consumer devices. Advertising is a key focal point, this year, because of its potential to deliver more effective and relevant experiences for consumers and advertisers. |
| In Prosperous Periods Promote Tactically, In Down Times Promote Strategically | G.A. "Andy" Marken | Nov 2008 |
Economists are unanimous that regardless of what governments do it will take time, a lot of time, to rebuild faith in financial institutions and rejuvenate the economy. | |
| Brand Messaging: Manage your message or someone else will. | Nov 2008 |
Ask any six people in your company the following question: What does our company do? If your employees don’t answer consistently, your brand is likely weak and diluted. Identifying key messages and communicating those messages throughout the organization, and then externally, will improve the productivity of your communications and strengthen your brand. When the organization communicates with consistent messages and a unified voice, you will earn trust. Trust is the foundation of a strong brand. | ||
| New Options for Technicians | Chris Mauzy | Zip Express Installation | Sep 2008 |
In today’s perceived slow economy, we hear that individual technicians and owners of installation companies are seeing increased downtime across the board. This issue has technicians looking for new opportunities to increase business and get their days back to fully efficient. |
| Find Success with Targeted Online Marketing Campaigns | Leslie Stevens | Eclipse Marketing | Sep 2008 |
Whether or not you have a marketing staff, you can still promote your business intelligently, efficiently and cost-effectively. Your goal is to successfully communicate your exact message over all the other clutter in the marketplace. |
| Is Old-School Retail Shedding It’s Skin? | Dave Long | Evolution Audio Video Inc. | Aug 2008 |
The only way to keep from stagnating or being passed over in favour of some crappy $30.00 website, is for you to realize what you can offer to those customers... what they CAN’T get on-line. |
| D-Tools Case Study | D-Tools | D-Tools | Aug 2008 |
T&T Communications began looking at software solutions in order to improve and streamline their business processes. |
| Success Story - ProSyst and XANBOO | Prosyst | Prosyst | Apr 2008 |
For its new release, Xanboo was looking for a software platform which is scalable, extendable and based on open standards. Xanboo decided to choose OSGi technology. |
| Moving IPTV Around the House | Gerard O'Driscoll | Apr 2008 |
A major challenge for service providers in delivering IPTV has been in distributing signals from the customer’s residential gateway to other IPTV Consumer Devices (IPTVCDs) located in different locations around the house. | |
| Improving Your Bottom Line in a down Economy | Tim Bigoness | D-Tools | Apr 2008 |
At the end of the day in a tough economic environment you need to go back to the basics and make sure that you have a clear process for not only getting new business, but for following through and delivering on time and to budget. |
| Architect’s Guide to Home Automation | AVD Australia Pty Ltd & Project Connection Australia Pty Ltd | AVD Australia Pty Ltd & Project Connection Australia Pty Ltd | Apr 2008 |
The vision is to create a flexible, comfortable and user-friendly domestic environment, yet still allow non-technical people to easily interact with the most technologically-advanced systems available. |
| AVIA Inc. Increases Revenue and Decreases Costs with D-Tools | D-Tools | D-Tools | Feb 2008 |
AVIA Inc. has experienced a significant reduction in time and cost for each project because resources are correctly allocated, resulting in better tracking and correctly ordered equipment for each job. Additionally, AVIA reduces time by generating easily understood and applied documentation with D-Tools so remote installations can be managed onsite by AVIA’s technical staff. |
| The Selling Points of Wireless Home Energy Controls | Kim Scott | Intermatic Corp | Dec 2007 |
A selling point is the energy savings that wireless home controls provide homeowners. By customizing their home’s electrical usage, homeowners control their energy management usage to best suit their lifestyle. |
| Interview - Convergence if IT and A/V Technologies | Robin Ford | Global Caché | Dec 2007 |
Start educating yourself on the new open systems and technologies. Networking, networking, networking. If you can afford it, hire from the IT market to add that knowledge and experience to your business. |
| Insider #92 – Influencers, WOM | THE Insider | Dec 2007 |
The really smart innovator grabs everything he/she can get his/her hands on that is new, special, unique. Then…they find someone who’ll lug their stuff around for them while they stay out of the rain. | |
| Broadband Video: A Market Update | Kurt Scherf | Parks Associates | Dec 2007 |
Current “winners” in the broadband VoD space are the television broadcast networks, which are reporting good success with their online initiatives. For example, they are reporting high ad retention, no evidence of primetime cannibalization, and targeting the right viewer in terms of demographics. |
| Making Things Right the Right Way | EVOK Advertising | EVOK Advertising | Oct 2007 |
The way in which you handle a bad customer experience will not only greatly impact that customer’s opinion of your company’s integrity, but can actually help you reinforce your brand image. |
| Home Controls: Trends and Opportunities | Bill Ablondi | Parks Associates | Oct 2007 |
Home controls are one dimension of a broader set of home systems that includes entertainment, security, energy management, broadband access, and data networking. These other home systems can entice consumers to bring controls into their homes if control systems manufacturers partner with firms providing these other systems and services. |
| Haave AV Systems Increases Revenue Utilizing D-Tools System Integrator™ Software | D-Tools | D-Tools | Oct 2007 |
We are able to confidently present our proposal, knowing it’s designed properly with D-Tools and understanding our industry and costs, so we can explain every aspect of the job to our customer, easing any apprehension, and winning the job hands down. |
| Work Your Target Market’s Brain to Keep You in Mind | EVOK Advertising | EVOK Advertising | Aug 2007 |
The belief that we have 100% conscious control over what we pay attention to is a myth. The belief that users can and will choose to pay attention to our message/ad/docs/product/lesson/etc. is a mistake. |
| Utilizing D-Tools System Integrator Software | D-Tools | D-Tools | Aug 2007 |
The number one challenge for Audio Video Designers was the length of time it took to design each system and second biggest challenge was having a way to create quality and professional schematics. |
| Who Do Your Consumers Think They Are? | EVOK Advertising | EVOK Advertising | Jun 2007 |
The take-home message: let your brand enhance the identity of your consumers, and the resulting sale will be more than a purchase – it will be part of who they are. |
| 3D Displays Going Mainstream in Sports and Cinema | Chris Chinnock | Insight Media | Jun 2007 |
Key pieces of the 3D puzzle are falling into place and will result in the much more widespread adoption of 3D systems in several key market segments. These improved, moderate-cost technologies will first move into existing markets for 3D displays and enable the development of new, broader markets in the future. |
| How Can Integrators Improve the Home Technology Industry While Building a Successful Business | Chris Purser | Autogy Inc. | Jun 2007 |
HAVE FUN! This is a great industry to be in. Thrive and be successful! Be proud of the work you do. You will not be able to wait to tell your family how you made a client feel in their brand new home! |
| Adjust Your Brand’s Halo and Let it Shine | EVOK Advertising | EVOK Advertising | Apr 2007 |
“To cut through the clutter in today’s overcommunicated society, place your marketing dollars on your best horse. Then let that product or service serve as a halo effect for the rest of the line.” |
| EXtreme Makeover Home Edition | Jack Goldberg | Westco Smart Homes | Feb 2007 |
Looking back at this event, I was happy to be a part of it. I know that my work was only a very small piece of the pie, and that there were probably over 3,000 people who donated their time, materials, know how and hard work into making the home a reality. I think that I have never been more proud to be a part of such a great team! |
| Enjoying Audio Podcasts……without the Computer Science Degree | Jim Kearns | CardonWare | Feb 2007 |
Finding, subscribing, storing and managing content for mobile listening are steps which many have found overwhelming. Fortunately, there are new sites and software emerging which help tackle these challenges. |
| Educating the Average Consumer | Scott Ceretti | The Home Theater Learning Center | Feb 2007 |
If the customer truly has a better understanding of technology and of the products available, it can only make the job of people in the industry easier. And don’t we all want our work life to be just a little easier? |
| Change and Rearrange: Keeping Your Brand Relevant | EVOK Advertising | EVOK Advertising | Feb 2007 |
If you’re not creating a culture, and therefore a market for your brand like Apple does (although you should be), make sure that you’re hyper-alert to technological advances, anticipate their impact on consumers and immediately adapt accordingly. |
| Booming Home Technology Integration Market Faces Skills Shortage | John Venator | The Computing Technology Industry Association | Feb 2007 |
The explosion of digital entertainment options and home network tools brings with it a new level of complexity when it comes to the installation, use and maintenance of these high-tech toys. While many of these products are easy to install and use, bringing together disparate components and systems can still be a challenge for many consumers. |
| In-the-Trenches Tradeshow Tactics | EVOK Advertising | EVOK Advertising | Dec 2006 |
Just keep in mind that the Las Vegas Convention Center is filled with exhibitors who recognize opportunity when they see it – and when it sees them. You’re in the right place at the right time – so do it up right. |
| Increase Sales by Cashing in on the Other Half | Cheryl Kerr | Home Controls Inc. | Oct 2006 |
Overcoming Basic Female Objections to Audio System Designs |
| Connected Home Roadmap Identifies Consumer Wants | Gerry Meade | CABA | Aug 2006 |
The Roadmap finds that not all consumers adopt or relate to technology in the same way. Knowing what excites consumers about technology enables industry to create, develop and market successful technologies. |
| Advertising, Marketing and PR Tips | EVOK Advertising | EVOK Advertising | Jun 2006 |
#Embrace Your Brand: The Basics of Establishing Brand Identity # Cutting-Edge Collateral # Maximizing Your Trade Show Experience |
| Selling , With the Emphasis on Style | Artcoustic Loudspeakers | Artcoustic Loudspeakers | Apr 2006 |
What these stores are about is selling a lifestyle, not just a system. The great thing is, from the owner’s perspective, it doesn’t actually cost any more to do a store like this. Instead of spending all their money on keeping stock of hundreds of different items, it’s going on the furniture, the décor, the things that we think will make buying hi-fi and home cinema equipment a pleasurable experience again. |
| IS China 2006 | Bob Hetherington | Apr 2006 |
All in all ... I can only say that we all need to open our eyes to the reality of the global marketplace and seek partnerships with Chinese business. I have never felt more welcome as a foreigner in any country that I have previously visited. China is undoubtedly becoming one of the most powerful economic forces on the globe. Do you want to be a partner or a competitor? It's your choice! | |
| Reaching the Unreachable Consumer | Parks Associates | Parks Associates | Feb 2006 |
Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. These tools can also reinforce the messages that consumers receive via traditional advertising methods and give both content producers and advertisers more effective ways of measuring their audiences. |
| Knowing Your Market | Paul Fida | Feb 2006 |
There are few certainties in the market place, but losing customers to confusion is one of those. Another has to do with customer frustration and how it usually precedes the demise of customer trust. Ultimately, the fall-out always directly impacts the consumer, who end-up without industry support and products that are anything but "do it yourself". | |
| Turn Your Small Business into A Powerhouse | Brandi Browning | Advantage International | Dec 2005 |
The benefits of a CRM do not stop with just the needs of the customer -- it adds value to the business as a whole. Employees are happier and less stressed because processes and procedures are simplified, take less time and effort to execute and the details are “taken care of”. |
| Home Builders: Key Channel for CE | Bill Ablondi | Parks Associates | Dec 2005 |
Home builders sold $11 billion worth of technology products in 2004 and expect sales to increase 10-12% in 2005, according to Parks Associates’ 2004 Builder Survey. |
| The Art of the Video Demo | Jim McGall | Vidikron | Oct 2005 |
Get your customers smiling and excited about their impending purchase. Once you’ve mastered the “Art of the Video Demo” you’ll be smiling all the way to the bank! |
| Mobile Worker Pilot Research | Internet Home Alliance | Aug 2005 |
Internet Home Alliance Announces Results of Mobile Worker Pilot Research Finds: If You Build It, Mobile Workers Will Come…and Buy Retail Sales Increase; Taubman to Keep ‘Connection Court’ Up and Running | |
| The Asian Connected Home Markets | Sophia Antipolis | Feb 2005 |
Homega Research has officially released its awaited multiclient study aimed at providing reliable, detailed and up-to-date information on the current state and development prospects of the Connected Home markets in the main countries of Asia. | |
| Home Automation in New Zealand | Eric Sagmeister and Shane Walls-Harris | SmartHome New Zealand | Aug 2004 |
Smart technologies are about to transform how we live and interact with our homes. |
| Report - Audiovisual Industry | Infocomm | Apr 2004 |
AV companies are entering new markets, expecting revenues and profits to increase. | |
| Thinking Inside the Box | Dave Brown | EmergeCore Networks | Feb 2004 |
Almost every SOHO and small business is limited by three things; time, money and space; and at the end of the day what they really want is an IT environment that allows them to do their work. |
| Product Data & Project Templates | Peter Cosenza | Home Systems Connection | Oct 2003 |
Until the time that there is an accepted product information standard, it is still possible to organize your design, sales and installation processes into standardized business systems that are predictable, repeatable and profitable. |
| Catching Customers w/ Home Nets, Part 2 | Mike Wolf | Aug 2003 |
Customer stickiness, more service revenues, and customer demand for networking to share that high speed connection to multiple PCs is the common refrain coming from Ma Bell as to why they are interested, which sounds a lot like that of the cable guys. | |
| Catching Customers w/ Home Nets, Part 1 | Mike Wolf | Aug 2003 |
One reason service providers are big on home networks - the belief they'll create more "sticky" customers. Once you've gone through the trouble of getting the network installed, you feel invested in the company. | |
| Selling Home Automation to Builders | José Roberto Muratori | AURESIDE | Dec 2002 |
The business vision discussed here is intended to create a new generation of houses in the next few years, designed to receive integrated HA systems through the builders, but without forgetting that the main player in this process is the end user. |
| Education: The Engine of the Home Networking Industry | Gerard O'Driscoll | DigitalMentors | Dec 2002 |
By providing employees with the power of personalized educational solutions, companies will be able to increase the speed to market for new products and services. |
| Largest HA Project | Reza Raji | Echelon Corporation | Dec 2000 |
Utilities around the world are realizing that the on-going deregulation of their industry requires them to step up and offer new and dynamic services that differentiate their offerings from their competitors. Another enabler for the service-driven model of the Digital Home® is the undeniable and constant trend toward cheaper and faster broadband pipes into the home. |
