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Author: John Barrett

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Article Title Author Company eMag Issue Article Synopsis
No Way to Regulate - Mobile TV in Europe a Parks Associates white paper John Barrett Parks Associates

Sep 2008

 Standards can be a good thing; the GSM standard proved to be a great thing. Yet standards must be useful and not established simply for the sake of having a “standard.” A European mobile TV standard will not enable lucrative roaming services, nor will it solve the economies-of-scale problem facing the market. It will, however, deny European operators the freedom to choose which technologies they need and also deny them the use of established network infrastructure.
Digital Hell John Barrett Parks Associates

Apr 2007

 There are lots of theories about how and why new products achieve mass-market success. I’d like to offer my own little rule of thumb. No product will ever achieve mass-market success unless it inspires envy. People must look at the early adopters and want to become one.
Mobile TV in Europe: Who Needs a Standard John Barrett Parks Associates

Dec 2006

 Operators will rightly choose the technology that presents them with the strongest business case, and this choice will vary from market to market. They cannot (and should not) be expected to forego current savings in exchange for the promise of cheaper equipment further down the road.
Disconnected: Consumers And The Mobile Phone Industry a White Paper John Barrett Parks Associates

Aug 2003

 Table of Contents 1.0 There Went the Big Spenders 2.0 Conspicuously Not Consuming 3.0 Does Anybody Really Want All This Technology? 4.0 What?s Really Wrong with the Industry

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