This archive is a compilation of articles published in our eMagazine since inception. The articles are organized by "Subject". Many thanks to those who have contributed to this archive and continue to help it grow by submitting their thoughts and expertise to the magazine.
Standards can be a good thing; the GSM standard proved to be a great thing. Yet standards must be useful and not established simply for the sake of having a “standard.” A European mobile TV standard will not enable lucrative roaming services, nor will it solve the economies-of-scale problem facing the market. It will, however, deny European operators the freedom to choose which technologies they need and also deny them the use of established network infrastructure.
There are lots of theories about how and why new products achieve mass-market success. I’d like to offer my own little rule of thumb. No product will ever achieve mass-market success unless it inspires envy. People must look at the early adopters and want to become one.
Operators will rightly choose the technology that presents them with the strongest business case, and this choice will vary from market to market. They cannot (and should not) be expected to forego current savings in exchange for the promise of cheaper equipment further down the road.